Business is really hard. I can already tell that if I knew how hard it was to do this from the start, I probably wouldn't have began at all. It's good to be naive. And man do I sure feel like I've been naive.
I'm changing a lot with my business. I've made some mistakes, but I'm proud to say I correct my mistakes pretty fast once I realize them. So that's good, right? One big change for purusha is, we're going to begin producing our more popular styles in an ethical factory in LA, and eventually have everything made "out there". I've found sewing in house to be too costly, timely, and not as perfect as I'd like. Perhaps once the brand has grown bigger I'll go back to having my own factory, but for now it's just not sustainable. This is a pretty big deal, as one of my big dreams for purusha has been to have my own merry sunlit factory. But you know what? In business you have to change your mind. You have to evolve and do what makes the most sense for the livelihood of your business. purusha comes first, and if it's not healthy, how can I employ people? I can't. Producing in a factory will even allow me to lower the cost of my pants, which would be pretty fabulous.
I've been dyeing, screen printing, and overseeing the sewing of my clothing for the past- geez it's been SO long!- almost 5 years! How crazy is that? I am 100% ready to leave the production of my clothing to the experts, and focus on what I think I'm much better at- growing purusha, managing, and designing and branding. That's the kind of stuff I'm excited to wake up for. And leaving production to the pros will just allow purusha to have better products. It's a win win.
Another cool thing about not producing in house is I can turn my factory into a design space/show room where I can meet with buyers and host little purusha events. It could be really cool.
So that's where I'm at right now. My mantras recently have been 'It's good to change your mind.' and 'I'm excited' (not nervous). I can honestly say I'm excited to take purusha in this new direction. It's time!